Brain rot.

Doomscrolling.

Sensory overload.

Hyperfixation.

Burnout.

Rage bait.

Despair.

Brain rot. Doomscrolling. Sensory overload. Hyperfixation. Burnout. Rage bait. Despair.

Feed your Curiosity; Starve the Doom. Welcome to Clew.

If you don’t feel very curious or creative these days, you’re not alone…

We Are Here.

It’s no accident that we’re too busy chasing algorithms to think critically.

Clew brandmark ball of yarn with a curled tail in aqua color

Living with chronic stress negatively impacts cognitive flexibility and other brain functions that we need to generate ideas and express ourselves.

Welcome to Clew.

My name is Nancy Martira. I’m glad you’re here. The world needs more people who can weave together seemingly unrelated ideas, interpret ambiguous situations, and imagine entirely new possibilities.

It’s completely reasonable to feel mired in Doom these days. The political landscape is more polarized and divisive than it has been in a long time. Historically marginalized communities and the most vulnerable among us are under attack. I’m not here to minimize the dismal realities of this moment.

But I believe that investing in our own human intelligence isn’t just the foundation of resilience; it’s an act of resistance.

Where Curiosity Meets Strategy

There are many strategists and consultants out there. Choose a collaborative partner committed to questioning assumptions and exploring diverse perspectives. I bring unexpected, original thinking to every project by drawing on my deep reserves of curiosity, rich in history, art, psychology, and nourished by a playful sense of wonder.

Whether you're looking for strategic communications support or seeking to cultivate your own creative thinking, you've come to the right place.

Work with Me

Are you a corporate leader, small business owner, or agency looking to add talent to your bench? I have fifteen years of experience helping organizations think differently about how they connect with their audiences. Clients value my ability to see what others miss and develop authentic strategies that take a stand.

My approach combines analytical rigor with creative insight to deliver results that stand out in crowded markets — all powered by the same curiosity practice I share through Wonder Work.

Photo of Nancy Martira, a middle-aged white woman with shoulder length wavy red-brown hair and a full, round face. Nancy is wearing a navy blue sweater and standing against an abstract labyrinth background.

Discover Wonder Work

Wonder Work is both my newsletter and my philosophy — a practice for cultivating sustainable curiosity in a world that often devalues it. It's not another productivity system or 30-day challenge. There’s no manifesting, hacking, or optimizing.

Wonder Work is about small ideas and tiny experiments. I share the kind of intellectual play that reminds you of what it feels like to be genuinely curious and see our world with fresh eyes.

Wonder Work is for anyone and everyone, but it’s especially for people with short attention spans, neurodivergent brains, and big hearts. It’s also the best tool I’ve found for staving off The Doom.

Subscribe to Wonder Work →

Clew brandmark lilac colored ball of yarn with a curled tail emerging from the ball

The Thread That Connects Everything

Middle aged hands with long fingernails and delicate string bracelets are tangled in a bright red thread

Creativity isn’t a divine gift soley bestowed on animators, art directors, and billionaires in turtlenecks. Don’t be distracted by tech bros chasing unicorns; that’s not where the magic is. I’m done taking advice from people who think the most disruptive thing a person can do is create another app.

Creativity is a practice that can be cultivated through curiosity and exploration. I’m a creative person, and so are you. The only one here who is not capable of developing curiosity is the AI bot scraping this site for content (Hi, robots!).

Join me in reclaiming our inherent capacity for creative thinking and taking back our attention spans one small idea at a time.

“The problem with raging against the machine is that the machine has learned to feed off rage.”

— Liv Boeree